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The weekly brief for content teams that take SEO seriously

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What this is

Content strategy intel, distilled once a week

BetterContent HQ is a weekly newsletter covering the intersection of content strategy, search visibility, and B2B demand generation. Each issue breaks down a single topic in depth — with data, real examples, and clear takeaways you can act on.

We track algorithm changes, audit content programs at growing companies, and interview practitioners who are building content operations that actually compound over time. If you're responsible for an editorial calendar, a content team, or a pipeline that depends on organic traffic, this is written for you.

No sponsored placements. No roundups of obvious advice. Just signal.

Recent issues

What we've been writing about

#084
June 3, 2025
Why Google's helpful content update hurt mid-funnel pages most — and what to do about it

Comparison pages, "best X for Y" roundups, and BOFU guides took disproportionate losses in the HCU rollout. We analyzed 40 affected sites and found a clear pattern: pages optimized for conversion intent but thin on original perspective were hit hardest. Here's the anatomy of what survived.

Algorithm HCU Mid-funnel
#083
May 27, 2025
The internal linking audit that recovered 34% of lost organic traffic for a SaaS blog

Most content teams treat internal linking as an afterthought. One B2B SaaS company used a methodical anchor-text and crawl-depth audit to push stalled pages back into indexing rotation — without publishing a single new article. We walk through the exact process, the tools used, and the timeline from audit to recovery.

Internal linking Technical SEO SaaS
#082
May 20, 2025
Topical authority isn't a shortcut — here's what the data says about how long it actually takes

Everyone talks about building topical authority, but almost nobody publishes timelines. We pulled crawl and ranking data across 18 content programs to map how long it realistically takes to rank for cluster keywords after publishing a pillar page — and what separates programs that compound from those that stall.

Topical authority Content clusters Research
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